What Separates Skool and Whop's Top Decile

archetype delta from the socialgood index, 2026-09-14.

archetype-delta · 2026-09-14 · 24 numbers checked against the index

Three widest gaps

1. Whop members, top decile vs rest: 38,184 vs 751. 2. Skool members, top decile vs rest: 5,031 vs 158. 3. Whop reviews, top decile vs rest: 514 vs 29.

Skool

• Members: 5,031 vs 158.
• Reviews: 22 vs 6.
• Revenue badge shown: 30% vs 15%.
• Account age: 575 vs 350 days.
• Presence on X: 11% vs 7%.
• Price: $37 vs $133 — the rest charge more, not less.
• Face-on-camera: 89% vs 89%.
• Rating: 4.94 vs 4.94.

Whop

• Members: 38,184 vs 751.
• Reviews: 514 vs 29.
• Free tier: 52% vs 74% — the top decile gates more.
• Presence on X: 52% vs 22%.
• Price: $138 vs $246 — the same inversion as Skool.
• Face-on-camera: 36% vs 31%.
• Rating: 4.71 vs 4.78.

Two that don't discriminate

Star rating: identical on Skool (4.94 vs 4.94) and barely apart on Whop (4.71 vs 4.78, the rest even edge ahead). Face-on-camera: identical on Skool (89% vs 89%) and close on Whop (36% vs 31%). Neither separates a top-decile operator from the rest on either platform.

The archetype: rank what to copy by the size of the gap. Members first — 5,031 vs 158 on Skool, 38,184 vs 751 on Whop — dwarfs every other line here. Reviews second: 22 vs 6, then 514 vs 29. Presence on X follows: 11% vs 7% on Skool, 52% vs 22% on Whop. Below that, Skool's revenue-badge rate (30% vs 15%) and account age (575 vs 350 days) still separate the tiers. Price does not move the same direction: the rest charge more on both platforms ($133 vs $37, $246 vs $138), so the top decile is not the pricier operator. Star rating and showing a face are table stakes, not differentiators — build the audience and the reviews first, worry about polish last.