cooking on Whop — the measured shape of the 1,254 listings, and what it costs to build
22 of 1,254 listed products read from the listing pages on 2026-09-13 · ranks 111 of 157 categories by monthly recurring revenue · socialgood
This category against the winning shape
The split is measured across every product we read on the platform — 1,813 of them in 147 categories, so the top decile is 182 listings, not a handful. Every "measured" figure on this page uses that same set of 1,813. The four figures above are Whop's own totals for all 1,254 listings here; every other number on this page is measured from the 22 products we read in cooking.
| platform top 182 | other 1,631 | cooking | |
|---|---|---|---|
| members, average | 48,059 | 1,453 | 162 |
| free to join | 62% | 67% | 82% |
| price when paid | $113 | $236 | $26 |
| reviews, average | 567 | 38 | 6 |
| rating | 4.7 | 4.78 | 4.76 |
| YouTube upstream | 38% | 29% | 14% |
| X account | 53% | 28% | 23% |
| Telegram | 3% | 0% | 0% |
| Discord | 2% | 2% | 0% |
Across the platform the biggest rooms charge less: $113 a month against $236 for everyone else, and cooking sits at $26.
What separates the winners, platform-wide
- 53% vs 28% — the top 182 have an X account. In cooking: 23%.
- 38% vs 29% — the top 182 have a YouTube channel upstream. In cooking: 14%.
The biggest rooms
| product | hub members | paid room | price | reviews | rails |
|---|---|---|---|---|---|
| Free Community | 1,319 | 1 | $39 | 3 · 3.67 | — |
| Join The Coconut Cup Way! | |||||
| Cookin University | 705 | no paid room | free | — | YouTube |
| Become The Home Cook You've Always Wanted To Be | |||||
| Beta | 482 | no paid room | free | 2 · 4.50 | X |
| Join the exclusive Italian cookgroup | |||||
| FAISAL RAMADAN COURSE ($300 is 91KWD) | 143 | no paid room | free | 19 · 4.95 | — |
| Chef Faisal’s Ramadan Cooking Course | |||||
| Join The Server! | 136 | 0 | $25 | 8 · 4.50 | — |
| Feast for FREE with Food Frenzy! | |||||
| Cookster Posni Jelovnik | 127 | no paid room | free | 7 · 5.00 | — |
| 40 dana posnih jela + Slavski specijal | |||||
| BARISTA JONAS | 111 | no paid room | free | 1 · 5.00 | — |
| The #1 FREE Community for coffee lovers | |||||
| Free Community | 108 | 6 | $25 | 67 · 4.94 | X |
| Taste the Savings with Foodie! | |||||
| Free Community | 103 | 0 | $15 | — | X |
| Join Our Free Cooking Community | |||||
| Käse verstehen by WÜHLEWERK | 70 | no paid room | free | 1 · 5.00 | — |
| Ich will Käse endlich verstehen – nicht nur essen. | |||||
and 12 more measured listings in cooking, of 1,254 the category lists.
What it costs to build the winning shape
| role | suppliers | from | average |
|---|---|---|---|
| whop-setup | 48 | $5 | $39 |
| designer | 51 | $5 | $27 |
| community-mod | 48 | $5 | $58 |
| faceless-video | 104 | $5 | $44 |
| video-editor | 101 | $5 | $50 |
| total | $218 |
Rates are the live floor across 806 freelancers we price weekly. The roles listed are the ones the platform's top 182 actually carry.
What to do next
Add an X account. cooking sits at 23% against 53% among the platform's largest 182 listings, and 3 of the ten biggest rooms here already carry it.
Do not spend on a Telegram group. It separates nothing anywhere: 3% among the largest against 0% among everyone else, across 1,813 measured listings.
What it costs. seo-writer runs $48 on average across 51 freelancers priced this week, floor $5. At this category's price when paid ($26 a month), that is 2 paying members before the change has paid for itself.