startups on Whop — the measured shape of the 887 listings, and what it costs to build

23 of 887 listed products read from the listing pages on 2026-09-13 · ranks 82 of 157 categories by monthly recurring revenue · socialgood

$48,320category MRR
23products measured
$1,420average per product
11.8%clear $1k a month

This category against the winning shape

The split is measured across every product we read on the platform — 1,813 of them in 147 categories, so the top decile is 182 listings, not a handful. Every "measured" figure on this page uses that same set of 1,813. The four figures above are Whop's own totals for all 887 listings here; every other number on this page is measured from the 23 products we read in startups.

platform top 182other 1,631startups
members, average48,0591,453833
free to join62%67%83%
price when paid$113$236$128
reviews, average567385
rating4.74.784.54
YouTube upstream38%29%39%
X account53%28%35%
Telegram3%0%0%
Discord2%2%0%

Across the platform the biggest rooms charge less: $113 a month against $236 for everyone else, and startups sits at $128.

What separates the winners, platform-wide

  • 53% vs 28% — the top 182 have an X account. In startups: 35%.
  • 38% vs 29% — the top 182 have a YouTube channel upstream. In startups: 39%.
Where startups is furthest from the winning shape. an X account — 35% here against 53% among the platform's largest. That is the gap a new entrant can close on purpose.
What does not separate them anywhere. a Telegram group (3% vs 0%); a Discord (2% vs 2%). Operators assume these matter. Across 1,813 products they do not.
Two member counts. The number on a Whop listing is the company's — its free tier, shared by every product it sells (49% of the listings we read share theirs with a sibling), so the rows below are hubs, counted once, with the number of products each lists. The paid room column is the product page's own count for the hub's largest paid room: across the hubs read so far the median paid room is under 1% of the hub number. — means the hub's pages are not read yet; hidden means the seller hides it.

The biggest rooms

producthub memberspaid roompricereviewsrails
Discord Access9,492no paid roomfree8 · 4.13
Unlock Our Discord Community to chat with individuals
Young Network Founders Club3,134no paid roomfree8 · 3.88YouTube, X
Scale your company with a network of people
The Playbook886no paid roomfree3 · 4.33YouTube
AI-Powered Content & Sales for Solopreneurs
Calebs Whop830no paid roomfree
I am looking to build a community of entreprenuer enthusiast
Consumer Hub7810$973 · 5.00X
Learn why consumer apps is the easiest business model online
Roopesh's Realm656no paid roomfree1 · 4.00
Build your vision with a network that actually gives a damn.
The Companions603574$6750 · 5.00YouTube
Spiritual Fraternal Order
Atlas Cohort5851$486 · 4.83YouTube
The AI GTM Founder Hub
Μιλάμε Επιχειρηματικά497no paid roomfree5 · 5.00
Ανταλλάσουμε Αξία με Ελληνες Επιχειρηματίες
Michigan State University458no paid roomfree3 · 5.00X
Join our student Whop community!

and 13 more measured listings in startups, of 887 the category lists.

What it costs to build the winning shape

rolesuppliersfromaverage
whop-setup48$5$39
designer51$5$27
community-mod48$5$58
faceless-video104$5$44
video-editor101$5$50
total$218

Rates are the live floor across 806 freelancers we price weekly. The roles listed are the ones the platform's top 182 actually carry.

What to do next

Add an X account. startups sits at 35% against 53% among the platform's largest 182 listings, and 3 of the ten biggest rooms here already carry it.

Do not spend on a Telegram group. It separates nothing anywhere: 3% among the largest against 0% among everyone else, across 1,813 measured listings.

What it costs. seo-writer runs $48 on average across 51 freelancers priced this week, floor $5. At this category's price when paid ($128 a month), that is 1 paying member before the change has paid for itself.

Built for you. The same shape, assembled and handed over: $1,500. What the largest rooms here carry that a copy starts without: 5 reviews and 833 members of accumulated time on average. What it lacks, a copy is not obliged to repeat.